Even for the internet, the growth of social networking sites has been nothing short of astonishing. Since 2002, these sites have grown by an annual rate of twenty percent. And while growth is slowing in North America where most social networking sites were offered first, other markets are on the rise.
In Europe, for example, the sites are extremely popular with teens and young adults. First introduced in 2007, the annual growth rate of social networking sites in Europe has been thirty-five percent over the past two years.
With four-hundred million members worldwide, Facebook is the largest social networking site on the internet. It dominates the market and receives more daily visits than Google. Facebook is also responsible for the sudden growth of social networking apps like Brat Pack video.
These applications were created to serve the growing number of mobile users. Facebook estimates that around ten percent (40 million) of their members have downloaded a social networking app to use on their Smartphones.
It is no wonder then that the most popular application in the history of the App Store is the basic Facebook app.
This program gives mobile members access to their accounts, lets them check and send messages, post pictures and revise their member pages. Most social networking apps can be downloaded for free at the App Store.
